Hierarchy; structure.

Sometimes you are on top sometimes you are in a risky situation; some times you even do not know when you can fall.

The big corporations (and mostly the way Japanese society is conformed) just cut heads like the ancient times of Samurai clans.

In which part of the corporate ladder would you have been

No doubt that publishing real books and magazines is an outdated falling industry; yes; still surviving (agonizing but...) in Japan so every trick to do would be tried to keep on going; rolling in this case.

Other point is that the the word "Literature" is mentioned several times.

Manga, as a lighter expression of that Japanese Literature and one of the few printed things that still are published or the cultural magazines searching for the next big thing to publish; the elusive genius writer, with all that charm; the loyal salary men; and yes: Lily Franky...

-There is some ingenuity in the way that a possible success of a new reinvented bookstore publishing new material in expensive book format and be hyped with lines of people expecting to see and buy!

The shoots are very precise and clean; the color palette is excellent; the lights play a major roll on the scenes.

Textures are more on the analog vibe than the digital...well; we are talking about books and magazines.