First of all, it is a Netflix movie. Like all Turkish Netflix movies, it starts with sex which doesn't contribute anything to the story. The movie mainly focuses on the dichotomy of modern vs traditional women. Our main character Dilara is an actress and represents the "modern" women at the start of the movie. Later on, she shoots a shampoo commercial which she isn't very hyped about because of the character named Handan in the ad. Whilst the shooting is ongoing, the director becomes dissatisfied with her acting and suggests her to "be" the character. Out of the blue, we observe that her life is shifted with the character.

The overall story could have been interesting but as I stated in the headline, there is so much lazy writing. The only thing that makes us curious is not explained enough in the movie, and that is naturally "How did that shifting of lives happen?" The movie does not answer this question. The only thing we are sure of is, she did experience all of those things (which is the entirety of the movie). We observe this by seeing a burn on her arm which the other character had burned herself earlier. But the movie doesn't answer how this happened or why she experienced them. We don't see any changes in her previous life as well. Thus, lazy writing it is.

If we take a feminist approach only, the movie doesn't deliver at that point as well. Because she wasn't oppressed when she shifted lives. The males are a bit uneducated but understanding and rather weak. This isn't the story of an oppressed traditional woman achieving herself. The motive was rather selfish on her part: She wants her old life back and that is it.